Contact: Steven Mandurano (202) 249-6515
WASHINGTON, D.C. (May 24, 2011) – The American Chemistry Council (ACC) today launched a new website and integrated messaging platform highlighting the importance of chemistry in driving innovation, creating jobs and enhancing safety.
“Ninety-six percent of all manufactured goods and five million U.S. jobs are touched by the business of chemistry, making it an essential part of our nation’s economy,” said Cal Dooley, president and CEO of ACC. “Now, more than ever, is it important that we elevate the conversation and remind policymakers in Washington and across the country of the importance of our industry and the consequences of bad policy.”
Americanchemistry.com is ACC’s newest platform, strategically designed to amplify the new messaging among a more targeted audience. The launch of both represents a shift from ACC’s consumer-facing “essential2” campaign to one aimed at influencing decision-makers at the local, state and federal levels.
The new website also reflects ACC’s advocacy priorities and magnifies the role the chemistry industry plays in addressing the critical issues of today. The site features a more dynamic, more engaging, and more action-oriented design to enhance the user experience and take them from awareness to engagement to mobilization.