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Gretta Monahan Highlights Plastics—and Recycled Plastics—in Fashion at New York Fashion Week


Contact: Allyson Wilson (202) 249-6623
Email: allyson_wilson@americanchemistry.com

“Stylist to the Stars” and Plastics Make it Possible®
Celebrate Eco-Chic Fashion, Launch Contest to Win $500

  Popular “stylist to the stars”Gretta Monahan
  is partnering with Plastics Make it Possible
  to promote awareness of recycled plastics in
  today’s hottest fashion trends.
WASHINGTON, D.C. (September 19, 2012) – Popular “stylist to the stars” Gretta Monahan used her own star power following September’s New York Fashion Week to highlight the rapid rise in the use of recycled plastics in clothing and fashion, underscoring how the eco-chic movement has become mainstream in the fashion world.

Perhaps best known as one of Rachel Ray’s “buddies” and Tim Gunn’s “fashion accomplice,” Gretta appeared on TV shows across the country following Fashion Week to discuss sustainability and fashion. She also educated fashion reporters from major media outlets about the broad use of plastics in fashion, focusing on the trends she saw on the runways in New York.

To take her message to an even broader audience, Gretta also announced an online consumer contest with a chance to win a $500 gift card from a fashion retailer.

“As a stylist, I watch for more than just new trends,” Gretta said. “It’s important to me personally to look for clothing and accessories that are easy on the environment. The eco-chic movement—and in particular the rapid rise in fashions made with recycled plastics—demonstrates that style and sustainability can go hand in hand.”

Gretta pointed out that well known designers and brands, such as Rebecca Taylor and Patagonia, are using recycled plastics in clothing and accessories that are available at mainstream retailers. She also noted the prevalence of plastics on the New York runways, including metallic details made with plastic fibers, sheer layers made from fabrics such as polyester chiffon and skinny trousers that rely on spandex for their sleek look.

“While many people don’t associate plastics with fashion or couture, they’re literally woven into the fabric of many of our favorite looks,” Gretta asserted. “For example, nylon, polyester, spandex, faux fur, faux leather, vinyl, polyurethane, acrylic, rayon, microfiber—all of these are plastics and are widely used in the potpourri of styles I saw at Fashion Week. And they’re often very affordable to help achieve a high-end look for much less.”

Gretta also helped Plastics Make it Possible launch an online contest in September for a chance to win a $500 gift card to popular fashion retailer Shopbob. Participants answer two brief questions about recycling and fashion to enter the contest at http://plasticsmakeitpossible.com/fashion.

“Gretta Monahan has done a terrific job highlighting the important role of plastics in fashion and encouraging people to be both fashion conscious and eco conscious,” said Steve Russell, vice president of plastics for the American Chemistry Council, the sponsor of Plastics Make it Possible. “The consumer’s role is simple but critical: recycle more plastics and look for fashion and other products made with recycled plastics.”

In early October, Gretta will premiere the latest must-have fashion trends made with plastics and recycled plastics through an exclusive video series on plasticsmakeitpossible.com.

About Recycled Plastic in Fabrics

Once reserved for wintry fleece and other outdoorsy garments, fabrics made with recycled plastics now are used to make a wide variety of clothing and accessories. Thanks to advances in recycling technology, plastic containers can be converted into light, airy textiles that are perfect for fashionable dresses, blouses, shirts and skirts. From Gucci to H&M, some of the biggest names in fashion—and their stylish customers—have embraced recycled plastics as the new go-to materials for on-trend clothing and accessories.

About Plastics Make it Possible

Plastics Make it Possible highlights the many ways plastics inspire innovations that improve our lives, solve big problems, and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council. For more information, visit www.plasticsmakeitpossible.com, check out our Facebook page and follow us @plasticpossible on twitter at www.twitter.com/plasticpossible.

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