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New Docudrama Misleads the Public on Flame Retardants


Contact: Bryan Goodman (202) 249-6510   
Email: Bryan_Goodman@americanchemistry.com 

WASHINGTON (Nov. 21, 2013)HBO is scheduled to air a docudrama “Toxic Hot Seat” on November 25, 2013. The film has been shown at a few film festivals around the country. Unfortunately, the docudrama misleads the public by recycling misinformation that has been seen in news coverage over the last few years. In response to the airing of the film, the North American Flame Retardant Alliance (NAFRA) released the following statement:

“The members of NAFRA take the safe use of flame retardants in consumer goods very seriously. Our companies have a decades-long track record of helping to improve safety for families in dangerous fire situations. We are committed to making information about our fire-prevention technologies available to the public, enhancing cooperation with regulators and working with other manufacturers and retailers to support the safe manufacture and use of everyday products.

“Home fires are still a problem across the country. According to the National Fire Protection Association, it is estimated ‘that U.S. fire departments responded to an average of 366,600 home structure fires per year during the five-year-period of 2007 – 2011. These fires caused an estimated average of 2,570 civilian deaths, 13,210 civilian injuries, and $7.2 billion in direct property damage per year. 

“Unfortunately, ‘Toxic Hot Seat’ presents an often-repeated, overly simplistic, and misinformed view of the very diverse range of substances used as flame retardants. It ignores the data that show fire is a real threat to family safety and dismisses the research that shows flame retardants can help stop or slow the spread of fire and save lives.

“The docudrama also paints an incomplete and distorted picture of current regulation. The fact is that more than a dozen federal laws govern the safe manufacture and use of flame retardants, and all new flame retardants must be rigorously evaluated by the Environmental Protection Agency before manufacture.

“During the production of Toxic Hot Seat, the producers contacted NAFRA for comment as the film was being completed. We were told the film would be objective, but the website for the film made it clear that the angle of the story had already been determined. It is for this reason that NAFRA elected not to participate in the production of the movie. » Read the letter NAFRA sent to the one of the producers

“We encourage the public to visit flameretardantfacts.com to learn more about the importance of our fire-prevention products.”

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