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New Social Sharing Campaign to Spark Greater Recycling of Common Flexible Plastic Wraps


Contact: Allyson Wilson (202) 249-6623  
Email: allyson_wilson@americanchemistry.com 

Campaign Uses Facebook to Make it Easy for Recyclers to Spread the Word – Includes Chance to Win $50 Gift Card

ORLANDO (March 11, 2014) – In an effort to educate more consumers about the ease of recycling flexible plastic wraps, the American Chemistry Council’s (ACC) Flexible Film Recycling Group (FFRG) today launched a new social media campaign to help spread the word about the many types of flexible film that can now be recycled at major grocery and retail stores across the United States.

The campaign, the Wrap Recycling Action Program (WRAP) Social Sharing Initiative, is designed to encourage Facebook users to share information about recycling flexible plastic packaging. Participants will be rewarded with a chance to win a $50 gift card. There are two ways to win:

  • Help Us Share the “How To” Message
    Beginning Tuesday, March 11, 2014, Facebook users can visit Recycle Your Plastics on Facebook to “like” the page and “share” the flexible film recycling post to help their Facebook friends learn about all of the flexible plastic wraps that now can be easily recycled at local stores. Everyone who likes the page and shares the post will be entered into a sweepstakes for a chance to win a $50 Amazon gift card. Two winners per week will be selected at random over the next six months.

  • Show Us How You Recycle Plastic Wraps
    Beginning Thursday, March 13, 2014, Facebook users also can upload their own unique pictures via the WRAP Social Picture Gallery to demonstrate how they recycle flexible plastic wraps or are educating others to do so. Two winners per week will be selected at random over the next six months. Please see our Facebook page for official rules.

Flexible film is a broad category of packaging that includes a range of plastic wraps, such as produce bags, bread bags and overwraps from products including beverage cases, paper towels, napkins, bathroom tissue, diapers and wipes. It also includes shipping pillows, dry cleaning bags, and plastic shopping, or “carrier,” bags.

There are now more than 18,000 drop-off centers across the country that collect used flexible plastics, located primarily in the entrance areas of major grocery and retail stores. 

“It’s never been easier for consumers to recycle their plastic wraps and bags,” said Shari Jackson, director of the Flexible Film Recycling Group, “but we need to raise awareness. This campaign will make spreading the word just as easy it has become to recycle flexible plastic film at your local grocery store.”

“The WRAP Social Sharing Initiative is designed to educate consumers about widespread and growing opportunities to recycle flexible plastic packaging and to inspire others to participate,” said Jackson. “Whether you’re already recycling flexible plastics or just learning how, anyone can take part in this campaign by visiting ‘Recycle Your Plastics’ on Facebook” and sharing tips on how to get started.”

More than one billion pounds of flexible plastic wraps was recycled in the United States in 2012, including used wraps returned to local stores by consumers—as well as commercial wraps recycled by grocery and retail chains and other industrial users. Today, a minimum of over 70 percent of Americans have local access to a program that collects flexible plastic packaging, primarily through major grocery and retail chains in their communities.

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