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Tech executive, author and marketing and sales expert Jim Dickie will discuss the digital revolution at the 61st annual conference

WASHINGTON (July 31, 2018) – The Center for the Polyurethanes Industry (CPI) of the American Chemistry Council today announced Jim Dickie, a renowned tech executive, author and marketing and sales expert, will deliver the keynote at the 2018 Polyurethanes Technical Conference on Oct. 1, 2018. The conference will take place from Oct. 1-3, 2018, at the Atlanta Marriott Marquis in Atlanta.

Dickie’s keynote presentation will seek to introduce conference attendees to the digital revolution that is affecting the B2B world. Dickie will also provide perspective on why embracing this new way of engaging customers is vital, as well as what kind of commitments will be necessary in order to embrace the digital revolution successfully.

“We are excited to have Jim Dickie on hand to introduce some new concepts about the challenging new paradigm of digital transformation and how that affects business,” said Lee Salamone, senior director of CPI. “As we all strive to find the most effective ways to take our industry into the future, it’s important to listen to the expertise of people like Jim, who have real-world knowledge of the digital revolution and how that affects engaging with customers.”

Dickie began his career more than 30 years ago with IBM and Sterling Software before launching two successful software companies. His client work spans multiple industries and includes world-renowned companies like: 3M, ADP, GE Capital, Cisco Systems, IBM, Accenture and VISA, among others. He’s a contributing editor for CRM Magazine, CustomerThink and SoftwareMag.com, as well as a contributing author for the Harvard Business Review.

He’s also the author of The Chief Sales Officers Guide to CRM and Insights into High Tech Sales and Marketing, and he co-authored The Sales and Marketing Excellence Challenge and The Information Technology Challenge. He’s also served as an advisor to Baylor University’s Center for Professional Selling and as a lecturer at the University of Georgia’s Terry College of Business.

“One area that is generating massive amounts of change is how AI is redefining how customers and vendors engage and collaborate with each other,” Dickie said. “I will show how AI is setting the stage for a whole new level of co-creation between buyers and sellers if companies can successfully make the cultural shift to the Digital Enterprise.”

The annual conference, the longest-running polyurethanes conference in North America, will feature more than 70 technical presentations by industry experts and government officials, as well as the Polyurethane Innovation Award, CPI’s Polyurethane Professional Development Program and a Table Top Exhibition.

For more information on the conference, visit the conference website. Get the latest updates and conference news on Twitter by following @accpolyurethane and using the hashtag #PolyCon18 to join the conversation. You can also share information about the conference with your network on LinkedIn.

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