LA's BEST Contact: Donna Brown Guillaume, (818) 571-4789
American Chemistry Council (ACC) Contact: Raisa Mirza, (415) 677-2808

In partnership with ACC and LA's BEST, students across Los Angeles are participating in "Go H2O!" recycling festivals to underscore the importance of reducing waste and maintaining healthy habits

Los Angeles, CA (April 20, 2012) - Earth Day celebrations will start early at 186 elementary schools throughout Los Angeles as they celebrate the Go H2O! Earth Day Festivals today. For the fourth year in a row, more than 28,000 students are participating in the Go H2O! Challenge, a program developed by  LA's BEST After School Enrichment Program and ACC to educate kids about the importance of healthy habits. This program promotes healthy bodies by teaching children to drink water instead of sugary drinks, and promotes a healthy planet by  encouraging the recycling of plastics and other materials.

Earth Day festivals include games like Water Bottle Bowling where recyclable bottles will serve as bowling pins, a Recycling Relay Race that uses recyclable materials, as well as a trivia game that reinforces the importance of reducing waste, increasing recycling and developing healthy habits at a young age.

The festivals will be celebrated at all 186 of the LA's BEST sites throughout Los Angeles. Assemblymember Felipe Fuentes as well as representatives for Assemblymember Holly Mitchell, Assemblymember Isadore Hall, and Senator Curren Price will be in attendance at festivals in their districts, participating in the given site's welcome assembly and encouraging students to continue recycling and to maintain healthy habits.

"The Go H2O! Challenge has been a welcome addition to our program and our students are excited to celebrate Earth Day at these festivals," said Carla Sanger, LA's BEST president and CEO. "Providing our students with a creative way to learn about recycling and adopt healthy habits is an important goal for us and we're pleased the challenge continues to be a success."

As part of the 2012 Go H2O! Challenge, which launches this Fall, more than 28,000 students will receive reusable plastic water bottles made of recycled plastic. Coaches will receive educational packets to help them teach students about recycling more plastics, choosing water as a healthy choice, and using a reusable, recyclable container to help reduce the consumption of materials.

"We're honored to be helping LA's BEST students and their families learn about recycling plastic and reducing waste this Earth Day," said Steve Russell , Vice President, Plastics, ACC. "The more we can do to spread the word about recycling, the more committed we all will be to keeping plastic out of our oceans and placing it in the recycling bin where it belongs."

Originally launched in 2009, the Go H2O! Challenge aims to educate the LA's BEST community about the importance of recycling plastics and reducing waste while emphasizing how drinking more water can promote a healthy lifestyle. Since its inception, ACC has provided the LA's BEST program with educational materials about recycling and reusable plastic water bottles made from recyclable material. The messages of the Go H2O! Challenge have sparked additional healthy initiatives throughout the LA's BEST network including the installation of gardens and an increased availability of recycling bins at some of the 186 sites.

LA's BEST After School Enrichment Program is a partner in the statewide recycling awareness campaign, Plastics. Too Valuable to Waste. Recycle SM . The campaign launched in 2008 when representatives from the California Department of Parks and Recreation, ACC and Keep California Beautiful initiated a beach recycling program at State Parks sites in the Los Angeles and Central Coast areas. The program soon spread to State Parks beaches in San Diego, Monterey, Santa Cruz, the City of Brentwood and the City of Woodland.

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