Contact: Allyson Wilson (202) 249-6623  

WASHINGTON (May 11, 2015) - A  new animated video released today encourages recycling professionals and communities nationwide to adopt a uniform set of terms to better communicate with residents about what plastics to recycle. The video builds on last year's  introduction of the Plastics Recycling Terms & Tools , a set of resources designed to help communities recycle more plastics by using simple, consistent terms and images to educate people.

The 3-minute video uses the "whiteboard" animation style made popular by sports networks, game makers, and others, in which an artist seemingly draws time-lapse images to tell a story. In this case, the video shows how using the Terms & Tools can help get everybody "singing from the same songbook" to reduce confusion and increase plastics recycling.

The video resides below and at: .

"This video is an entertaining way to communicate how all of us working together using the same set of terms can help grow plastics recycling," said Craig Cookson, director of sustainability and recycling for the Plastics Division of the American Chemistry Council, which produced the video. "The video is brief, engaging, and kind of humorous-it effectively delivers the message that using the Terms & Tools is in everybody's interest."

The Terms & Tools provides a glossary of terms, a gallery of images, an option to create your own flyer, and an easy-to-use online tool that helps communities streamline the process of matching the plastics collected in a particular program with a common set of outreach terms. All Terms & Tools resources are available at no cost on .

"We are excited to share this new video with recycling coordinators and plastic recycling professionals," said Patty Moore, president and CEO of Moore Recycling Associates. "Broad adoption of common terms will reduce confusion, increase plastic recycling, and boost the quality of recycled plastics-all of which will improve the entire plastic recycling system."

The Terms & Tools were created with guidance from a wide-ranging advisory committee of representatives from throughout the plastics recycling value chain, including reclaimers, recycling coordinators, plastics makers, trade associations, municipal recovery facilities, a recycling company, an exporter, and a nonprofit recycling partnership. In addition,  Moore Recycling Associates solicited input through an extensive survey of hundreds of recycling professionals and through Re-TRAC Connect .

Moore Recycling Associates continues to oversee the Terms & Tools, sponsored by the  Plastics Division of the American Chemistry Council.

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